5 Social Media Marketing Trends to Watch in 2022
From the rise of TikTok to the fall of organic reach – a lot has changed on social media in 2021. So, what is the future of social media marketing? Let us break it down for you with these 5 current trends.
Video content takes the cake
From Instagram Reels to Facebook Live and relative newcomer TikTok; people are craving video content. If you’re worried about how long it takes to create videos – rest assured, it’s all about short-form. More than half of the video content uploaded in 2020 was under 2 minutes.
Our Top Tip:
Don’t join a trend just because you can. Decide how the trend works for you. Whether that’s a live Q&A session or pre-filmed clips; the easiest video content is the kind you feel comfortable creating.
Get on board with ads
Newsflash: organic reach is fading with most organic posts reaching only 5.2% of your audience. Of course, it’s unfair and hard to find the budget for ads – but as social media gains popularity, it’s becoming more competitive. In 2022, let go of those negative vibes and embrace advertising.
Our Top Tip:
Consider engaging some experts (like us) to take your social media ads to the next level. If you want to DIY, start small with boosted posts so you can get familiar with the advertising platforms.
Shop till your phone drops
Social media shopping is not exactly new but it’s definitely one to watch for next year. It’s estimated that social commerce will be an $80 billion industry by 2025. If you haven’t already, set up a shopping experience on your social pages.
Our Top Tip:
Try not to overwhelm your shoppers with every product on the shelf. Create a taster experience of your best sellers and new product lines that’s enticing enough to lead them to your site.
Chronological feeds might be back
A recent announcement by Instagram has time-sensitive scrollers excited. A version of the chronological feed is coming back. It’s not clear yet how similar it will be to the original; but it’s still a trend to keep an eye on.
Our Top Tip:
Take another look at when your followers are most active and work that into your posting strategy. Use a scheduling tool to keep things consistent or give us the keys to your social posting for stress-free socials.
Forget phone calls, people want chatbots
A survey commissioned by Facebook found that 64% of people would prefer to message rather than call a business. The good news? Chatbots are readily available to meet this demand.
Our Top Tip:
Test it out for free with Facebook’s own chatbot options. You can set up things like welcome messages and automated responses.
Stay on trend with Daily Digital!
Finding time to run your business and keep up with social media trends is near impossible. So…don’t do it. Let our boutique digital marketing agency take over. We manage social media ads and posting for a range of small-medium businesses. Want to know more? Get in touch.
All data and statistics have been sourced from Hootsuite.
