Embracing Video-Centric Strategies for Social Media Ads
Hey, small and medium-sized business (SMB) owners! Ready to spice up your social media game?
If you've been sticking to just text posts or static images, it’s time for a glow-up! Video content is taking the digital world by storm, and it’s not slowing down in 2025. So grab your popcorn, and let’s dive into why video should be at the heart of your social media strategy.
Why Video Content?
Think about it: when was the last time you stopped scrolling to read a long paragraph? Exactly. Video content is engaging, easy to consume, and incredibly shareable. It captures attention faster than a squirrel on espresso, and that’s exactly what you want in the fast-paced world of social media. Platforms like Instagram Reels, Facebook Stories, YouTube Shorts, and TikTok are where the action is, with users spending hours (yes, hours!) watching and interacting with videos.
Current Trends You Need to Know
Instagram Reels and Stories: Instagram is doubling down on video content, and you should too! Reels and Stories are perfect for showcasing products, sharing quick tips, or even giving behind-the-scenes peeks into your business. Whether it’s a 30-second product demo or a quick customer testimonial, these formats are built to grab attention and keep your audience engaged.
TikTok Advertising: If TikTok isn’t on your radar yet, it’s time to get on board. With its massive user base and ever-evolving ad formats, TikTok is the go-to platform for creating viral content. The best part? TikTok’s algorithm loves creativity! So if you’re looking to reach a younger, trend-savvy audience, start experimenting with short, fun videos that show off your brand's personality.
How to Get Started with Video Ads
1. Create Short, Engaging Videos
When it comes to social media, short and sweet is the name of the game. Keep your videos under 60 seconds, and make sure they’re entertaining from the get-go. Hook your viewers in the first few seconds—whether it’s highlighting your top-selling product, sharing a quick tip, or telling a relatable story.
2. Leverage User-Generated Content (UGC)
Here’s a golden nugget: let your customers do the talking! Encourage them to share videos featuring your products, whether it's a testimonial, unboxing, or a creative use of your service. User-generated content not only builds authenticity but also fosters a sense of community around your brand. Plus, it’s free advertising—talk about a win-win!
3. Invest in Quality Production
Now, don’t worry—you don’t need a Hollywood budget to make great videos. But a little investment in good lighting, clear sound, and simple editing can make a world of difference. You want your videos to look professional enough to build trust but not so polished that they lose that authentic vibe. Remember, even an iPhone can produce great content if used right!
Why Video is a Must-Have for 2025
Video content isn’t just a nice-to-have; it’s a must-have for any business looking to grow online. Videos help increase brand awareness, drive engagement, and can even boost your website traffic. In fact, studies show that social videos generate up to 1,200% more shares than text and image content combined! (Yes, you read that right.) So if you’re not using video, you’re leaving money on the table.
Feeling overwhelmed? Don’t sweat it! At Daily Digital, we specialise in crafting scroll-stopping video content tailored to your brand. Whether you’re looking to create engaging TikTok videos, polished Instagram Reels, or YouTube ads that convert, our team can help you develop a video strategy that works. Let’s take your social media presence from zero to hero! Contact us today to get started. Ready, set, action!