What is Google Ads? A Fun Guide for Business Owners
Ever wonder why your competitors always seem to pop up first when you Google something? That’s the magic of Google Ads! Imagine it as Google’s very own auction house, where businesses bid for top spots in front of their target audience. But here’s the twist: you only pay if someone actually clicks on your ad. Welcome to the world of pay-per-click (PPC) advertising!
Let's dive into the different types of Google Ads:
Search Ads: Picture this: you Google "best bakery near me," and the top results? Those are ads, designed to catch your eye and whet your appetite.
Display Ads: Ever notice banner ads on your favourite blog? That’s Google’s display network in action, offering visuals to get your attention.
Video Ads: Been on YouTube lately? Those ads that play before, during, or after your favourite videos are video ads, reaching you in a catchy and memorable way.
Components of a Google Ads Campaign (Simplified, Just for You!)
Keywords: Keywords are like magic words that make your ad appear. For instance, if someone types “best cupcakes in [city name],” your ad could show up if you've bid on that keyword. Think of keywords as your secret handshake with potential customers.
Ad Copy: This is the message that convinces people to click! It includes a catchy headline, a description, and a link to your website. Pro tip: Keep it short and sweet, and add a strong call-to-action like "Shop Now" or "Order Here!"
Bidding & Budget: Google Ads is like an auction where you set a budget and decide how much you’re willing to spend per click. Start with a daily budget and adjust it as you see results—it's all about getting the best bang for your buck.
Ready to Boost Your Google Ads Game?
Google Ads can be a game-changer for your business, but here’s a pro tip: pairing your Google Ads efforts with strong Search Engine Optimisation (SEO) makes a real impact. Daily Digital’s SEO strategies help you rank both in the paid ads and organic search results, so your business becomes unmissable!
Let Daily Digital help you climb to the top with expert SEO and Google Ads campaigns. Contact us today, and let's make your business stand out from the crowd!